I use third-party metrics gathering (Google Analytics), so they're tracking you. I also use a Pinterest plugin, so they're likely tracking you too.
I recommend the Ghostery browser add-in if you don't like this. I generally don't, but I also like watching the visitor count go up.
No invasive ads
This likely means no ad networks, since they have proven to be completely incompetent at keeping the invasive ads out.
No native advertising
If I am being compensated for a blog post, it will be clearly explained. This includes:
Paid posts / sponsored content: If someone can convince me the topic is worth being paid to write about, I'll say I'm being paid for it.
Product reviews: If someone bought us something, I'll try it. If I don't like it, you might not hear about it. If I like it, you might hear about it, but you'll know they bought it for me, and if they paid me more for the content.